Gudykunst, William B. Bridging Differences Effective Intergroup Communication - Thousand Oaks : Sage Publications, c1998. - 368 ISBN: 0761915117 9780761915119 Subjects--Index Terms: Media studies; Intercultural communication; Management & management techniques; Communication studies; LANGUAGE ARTS & DISCIPLINES--Communication Studies; Communication & Media; Sociology & anthropology Dewey Class. No.: 383